Why We Do This Work
Back in 2017, our founder was helping a mate compare business loan options. The experience was frustrating—different lenders used different metrics, some buried important details, and comparing apples to apples felt impossible.
That frustration sparked an idea. What if there was a straightforward way to line up financial products and company performance data side by side? Not dumbed down, but organized in a way that actually makes sense.
We launched in mid-2018 with a simple comparison tool for SME financing options. The response caught us off guard. Business owners across NSW started reaching out, asking if we could expand to other areas—supplier comparisons, vendor analysis, market positioning data.
These days, we work with businesses throughout Australia. Our approach hasn't changed much since those early days: take complex financial information, organize it logically, and present it without the usual industry jargon.
We're not trying to make every decision for you. We figure if you've got the right data organized properly, you can make better choices for your own situation. That's the whole point, really.